Hotel Press Kit and Sales Dossier: What to Include

When an agency asks for “the hotel’s assets,” many front desks send the whole gallery or a brand PDF nobody opens. What the partner uses to sell fits in a short dossier. What a journalist uses to publish fits in a press kit. Two deliverables, with different owners and update dates.

Three assets, three jobs

• Gallery: official photos by category. This is what lands in brochures, WhatsApp, and the partner’s site.
• Sales dossier: a 1–4 page PDF for agencies and DMCs. It summarizes the product so they can attach it today.
• Press kit: facts, a short note, the logo, and high-resolution photos for press, blogs, and collaborations.

What the sales dossier includes

This is the file an agency can forward without calling you. One page works when the hotel is simple; four, when several room types or a strong location argument need space.

1. Commercial name, category, and one positioning line (the “why this hotel”).
2. Address, distances you actually sell (beach, center, airport, station), and how to get there.
3. Room count and room types under commercial names, not internal codes.
4. Services that belong in the sale: pool, spa, restaurant, parking, pets, all-inclusive.
5. Season or restrictions that prevent a bad package (works, pool closed, minimum age).
6. A sales contact with name, email, and phone — sales, if that is different from the generic reservations desk.
7. Three or four hero photos that match the official gallery.

What the press kit includes

Media need facts they can quote and files they can publish. A sales dossier full of package arguments usually does not belong here.

• A short note or “about”: what the hotel is, when it opened or was renovated, what sets it apart.
• Checkable facts: rooms, chef, awards, certifications, group data when relevant.
• Logo as a PNG on a transparent background, plus a version on a light background.
• A selection of high-resolution photos, with photographer credit when the contract requires it.
• A press or marketing contact, and the language they reply in.

What to leave out of the minimum kit

• The full brand manual, palettes, and “logo do / don’t”: useful for design, slow for selling.
• A 16-page brochure, menus, and the MICE sheet: their own kits, for whoever asks.
• Rates that expire inside the PDF: they age the dossier and clash with the agency contract.
• Photos from the previous renovation or a room type you no longer sell.
• “FINAL”, “FINAL2”, and “use this one” sitting in the same folder.

How a partner actually uses it

• Attaches the dossier to a proposal or an internal WhatsApp.
• Copies room types and distances without rewriting them wrong.
• Downloads the logo for a window flyer or a newsletter.
• Asks for the gallery only after they have decided to put the hotel in the package.

Where it lives in SeeSuites

The photo catalog and the commercial kit sit together, with a clear owner. In the Media Hub the hotel uploads logo, dossier, and press kit, and decides whether connected agencies can view and download them. The gallery remains the photo source; the dossier points at those same images, not at a parallel file on someone’s desktop.

• Is there a 1–4 page PDF an agency can forward today?
• Do room types, distances, and services match what you sell on Booking and in contract?
• Is the logo a standalone PNG, outside the PDF?
• Does the press kit have quotable facts and a press contact?
• Do you know who updates the dossier when a room type or a renovation changes?